Blu-Ray Sales Still Low?

A Blu-ray win over HD-DVD in the bloody format war hasn't translated into a sales victory for the next generation DVD technology.


Consumers Not Buying Blu-Ray Format Despite Format Win

A recent study by the NPD Group has shown that Blu-ray sales only increased by 2 percent from February to March and that Blu-ray sales dropped 40 percent from January to February.

That's a big disappointment for supporters of Blu-ray. After all Toshiba announced in February that it would cease production of HD DVD players, essentially killing off the next-generation media format and leaving Blu-ray as the lone next-generation format.

One conclusion that could be reached is that despite the format war being over and a winner being crowned, people still aren't ready to ditch the traditional DVD in favor of the next-generation Blu-ray. Any hopes Blu-ray had of a giant sales increase due to the end of the format war proved otherwise.

At least now the focus in terms of promotion and advertising can be placed upon one format, which might resonate better with the general public and slowly begin to sway that public into the next-generation world.