The Google Edge

Google extended its lead in web searches, ComScore says.

Google Remains On Top of Web Searches

Google still remains on the top of the pack, with still increasing share of internet search engine market in October. According to market researcher ComScore, Google broadened its lead over its rivals Yahoo and Microsoft by winning 58.5 percent of all US searches in October, an increase of 1.5 percentage points over September.

Yahoo took second place with 22.9 percent of the search market, down from 23.7 percent, while third ranked Microsoft dropped to 9.7 percent from 10.3 percent. Ask Network remained steady at fourth place with 4.7 percent of the U.S. search market in October, while Time Warner Network dropped a tad to 4.2 percent from 4.3 percent a month earlier, ComScore reported.

Google captured 6.1 billion of the 10.5 billion Internet searches Americans conducted in October, ComScore said, far more than second place Yahoo's 2.4 billion.

Leading Search Engines - October 2007

• Google: 58.5 percent (+1.5 points)
• Yahoo: 22.9 percent (-0.8 points)
• Microsoft: 9.7 percent (-0.6 points)
• Ask Networ: 4.7 percent (no change)
• Time Warner Network: 4.2 percent -0.1 points)

Source: ComScore. (The company only counted search engines with nearly 5 percent or more of the search market in its survey.)